Outreach = every outbound call, GHL text, and SendBlue message a closer sent to a prospect. Bulk sweeps sent under a closer's login but written as Caleb or Christian (“it's Caleb with Multifamily Strategy…”) and texts to team members are left out. Texts sent = GHL texts + SendBlue messages. People texted = distinct people who got at least one text. People reached = distinct people called or texted. Use the No call booked / Already booked buttons above the list to narrow every number on this page: "already booked" means the person had a live call on the calendar that day or later, booked before that day. A person who books a sales call after a touch (closer calendars, same scope as Show Rate; triage and onboarding calls don't count) shows as Booked after.

Coverage. Calls and SendBlue dashboard messages are complete. GHL texts are complete from Sep 16, 2026 onward (the message poller now follows every manually sent message); before that date the cache only held the most-active conversations, so earlier text counts are a floor. SendBlue carries no call records. Connected = a completed call of 30 seconds or more. People = distinct prospects.

Answer rate = answered ÷ (dials − no-transcript − pending). A GHL dial's verdict (answered / voicemail / screened / no answer / no transcript) comes from GHL's own call transcript, classified with the same rules that were hand-audited on 260919 (answered ~95% correct, voicemail 25/25). Screened is a Google-style call-screening prompt where nobody ultimately came on the line. No transcript means the dial completed 30s+ but has no recording on file (a rep's seat has call recording off) — it is excluded from the rate, never counted as a miss. A dialer.io dial's verdict comes from its own disposition (no transcripts on that side). Booked means the person already had a sales/triage appointment on the calendar at the moment of the dial (calendar type from the calendar registry: sales-scope calendars, incl. closers' personal calendars, plus VSL/Challenge triage calls).

Whose dials: every outbound dial by the whole team — setters, confirmers, closers, Caleb, and former reps (listed as one hidden "(former rep)" line, still in every total). SendBlue calls (dialer since 10/12) count as dials: the rep's own SendBlue disposition gives the verdict (connected = answered, not connected / no answer / busy = no answer); a completed SendBlue call with no disposition is no transcript (out of the rate). People dialed / people who answered count each person once (by phone number) across GHL, dialer.io and SendBlue.

Reference (30 days to 260919, GHL, reps with transcripts): 1,672 dials · 32.2% answered · 34.1% voicemail · 5.9% screened · 27.8% no answer. Booked 1,067 dials, 35.7% answered (50.6% of 451 people reached) vs Not booked 605 dials, 26.0% answered (28.7% of 407 people reached). VSL 33.4% (590) vs 21.2% (264); Public Webinar 37.4% (334) vs 31.7% (205). dialer.io: Booked 27.2% (268) vs Not booked 8.2% (8,842). If a live run drifts far from these, something changed — recheck before trusting the new number.

Four sources. Sales calls, Payva and Whop refresh every morning at 5 AM CT; Fanbasis arrives live. They measure different things and the same person can show up in more than one, so they are never added together: each row and tile says where its number comes from.

Sales calls (Fathom): AI reads every outside sales call that mentions financing and lists each application the prospect made with a partner and the partner's answer. A second, stronger AI pass re-reads the call around each answer and has to confirm what the partner's screen said. Talk about a partner in general (“Affirm always denies me”), other prospects, and people who decided not to apply do not count. One answer per partner per call. Approved = an offer for the full amount, even if the prospect did not like the rate or payment. Partial = approved for less than needed. Roughly 9 in 10 are right; each row shows the quote and a Fathom link to check.

Payva: Payva's own credit decision on every Payva link made in the closer portal. Monthly plan only = approved, but Payva will not pay MFS upfront (shown as Partial). Couldn't verify = Payva could not run the check. Never applied = the link was sent but nobody started it. Payva does not say when it decided, so these are dated by when the link was made.

Whop: every payment attempt on Whop. ClarityPay, Klarna and Splitit are financing inside Whop's checkout. Whop cannot tell a ClarityPay denial apart from a buyer who quit halfway, so those show as Started, not finished. Card declines are not financing; they are shown separately, and most people pay on a later try.

Fanbasis (live since Oct 1, 2026): Fanbasis tells us the moment a payment through one of our Fanbasis links goes through, fails, expires or is canceled. That is where ClarityPay links are sent. A failed ClarityPay payment counts as Denied; one that expired or was canceled counts as Started, not finished. If the same payment later goes through, it moves to Approved. Fanbasis does not resend a missed notice, so a rare one can be missing.

Health check (top of the page): every morning at 5:40 AM CT a check confirms the 5 AM refresh ran, every sales call that mentions financing was read, the Fanbasis subscription is still on, every payment Fanbasis lists as paid also reached us as a signed notice, and this page's data loads. Hover it for each check; a failure also sends an alert.

Closer: the closer who ran the prospect's sales call, from the booking. For a sales-call row that is the booking Fathom matched the recording to; for a Payva, Whop or Fanbasis row it is the prospect's booked sales call (same email) in the 60 days up to the payment. Only when there is no booked call does it fall back to who made the payment link (if they are a closer), and for a recording with no booking, to Fathom's own tag. Each row says which one it used, and names the link maker or Fathom's tag when they differ (links are sometimes made by someone else, and Fathom has tagged a closer who was only on the call). Card and PayPal are payments, not financing: they are shown on their own line and never count toward a closer's financing.

Denial rate = denied ÷ (approved + partial + denied), plus Payva's “couldn't verify”. People who never applied are not in it. Not covered yet: Affirm through Payfull does not report denials to us, and Fanbasis only from Oct 1, 2026 on; anything else only shows up here when it is heard on a sales call.

Closer hours are configured availability — the hours each closer has open on their own GoHighLevel profile, which is where all of it lives (both sales calendars carry no hours of their own, so the calendar contributes nothing and the person contributes everything). The number is their free slots plus their own booked appointments: GHL's free-slot feed subtracts time that is already booked, so counting it raw would score a fully booked closer as an unavailable one. Slot length is read from each calendar, never assumed.

A day is blocked off (shown in red) when GHL answered and the answer was zero available minutes — the closer has nothing open that day. A day the snapshot never saw is drawn in grey as not captured, which is a different thing and is never counted against anybody. GHL will only report availability for the 14 days ahead of now, so history is built by snapshotting each day while it is still inside that window; weeks before this tab shipped have no snapshot and will read as partial forever.

Click any day in the grid to see exactly which hours that closer has open, in Central time. Slots with a call already booked in them are marked • — they still count toward the hours, because the number is availability the closer opened up, not time left over.

Target: 36h minimum, 40h ideal per closer per week (6 hours a day, 6 days a week). Weeks run Monday to Sunday.

Setter dialing days count a day once the setter places at least 100 dials. Dials are the canonical combined number — dialer.io plus manual GoHighLevel calls — taken from the same rollup the setters are paid and graded on, not recounted here. Days with some dialing that did not clear the bar are drawn in amber with the raw count, so a half day is visible rather than silently reading as a day off. Expectations: 6 days for Soham and Stefan, 5 for Rachel.